How I Relearn SEO Every Single Day

Quick Summary

- What this covers: how-i-relearn-seo-every-day

- Who it's for: executives, CMOs, and business leaders evaluating SEO investment

- Key takeaway: Read the first section for the core framework, then use the specific tactics that match your situation.

SEO is not a fixed practice, like PPC. It's fluid.

Interest over time changes. Writing style changes. Information density changes.

Knowing what works for current SEO standards happens in two places: in your mind and on search engines.

The first comes down to knowing about the brain and how it organizes information.

This breaks down further into semantics, linguistics, and etymology.

I will not be explaining those concepts in this writing but is an overarching theme to everything you'll be reading / I'll be writing about.

The Internet Is A Reflection Of How Information Is Stored In The Brain

Mental associations of subject matter is the primary function of a search engine.

It's form to thought.

The structure of an idea lies within the connections that can be drawn between them.

That's how's the 'search' part is built.

Here are some examples of this framework in action, with two different endgoals.

This example is a 3D structure of the concepts in your website, as interpreted by a search engine crawler (otherwise known as a spider).

The sitemap of one of my client’s sites, worked on the last few years.

This example is a node map of all the subjects I have studied since I was 18, as described by thousands of hours worth of study and writing.

A screengrab of my obsidian vault.

Both of these examples are visualization of how information relates to itself.

It's a reflection of humanity's understanding presented from the framework of seeking an answer without knowing it.

• The internet is the brain.

The internet is the brain.

• The website; individual brain cells.

The website; individual brain cells.

• The search engine; connection between them.

The search engine; connection between them.

• The search query; sensory input.

The search query; sensory input.

• The search result; you get the idea.

The search result; you get the idea.

You have to keep asking the question. You have to dig.

Learn how to ask good questions. Inquisitive questions. Investigate. Find new ways to ask. Refine. Repeat.

You don't get paid to answer the basic shit, you get paid for the result.

That's the point of the website: to answer that basic shit and get the traffic to convert and interact with you, after they've sold themselves, because of your content.

Protip — How many of your competitors provide your level of service? What objections do you encounter during the sales process? These are the angles you need to be exploring in your website.

It becomes a sales team that runs 24 hours a day.

See how that works?

P.S. — If your business needs SEO figured out immediately, drop me a line and we’ll see if we’re a good fit.

When SEO Isn't Your Priority

Defer SEO investment if:

• Your product-market fit isn't validated yet. SEO compounds over months. If you're still iterating on what you sell and who you sell it to, those months of SEO work will target the wrong audience. Nail the positioning first.
• You're in a winner-take-all paid acquisition market. Some verticals (insurance, legal, finance) have organic results pushed below the fold by ads. If your competitors all buy their traffic and organic results barely show, paid channels may be the pragmatic choice until you can invest in long-term organic.
• Your sales cycle is shorter than SEO's payback period. If you need revenue in 30 days, SEO won't deliver. Run paid campaigns for immediate pipeline, then layer SEO as a compounding channel once cash flow supports the timeline.

Frequently Asked Questions

How do I evaluate whether our SEO investment is working?

Track three metrics quarterly: organic traffic trend (is it growing?), organic revenue attribution (what revenue came from organic search?), and market share of search (what percentage of relevant searches do you appear in vs competitors?). Avoid vanity metrics like keyword count or domain authority — they correlate loosely with business outcomes. A good SEO program shows compounding organic revenue growth over 6-12 month windows.

How long does SEO take to show results?

Technical fixes (crawl errors, speed improvements) can impact rankings within 2-8 weeks. Content investments take 3-6 months to gain traction and 6-12 months to compound. Competitive keywords in established markets may take 12-18 months. The timeline depends on your starting position, competitive landscape, and investment level. Budget for 6 months before expecting material ROI.

Should we hire in-house or use an agency for SEO?

In-house makes sense when SEO is a core growth channel (>20% of revenue), you need daily execution speed, and you have enough work to justify a full-time hire ($80-150K+ fully loaded). Agency makes sense for strategic guidance, specialized audits, or when SEO volume doesn't justify headcount. Many companies benefit from a hybrid: in-house execution with agency-level strategy oversight.